Escaping the Pilot Graveyard: Why AI Must Become the Fabric of Business

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Liat Ben-Zur

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For me, the most prescient issue in business today is this: companies must stop treating AI as a set of experiments and start embedding it into the very fabric of their operations. My work focuses on helping leadership teams transition from pilots to measurable outcomes, tied to revenue, product impact, and customer experience.

I’ve lived through successive waves of transformation—from 2G through 5G and into the Internet of Things. Each wave reshaped how we connect, but none moved with the velocity or breadth of AI. Unlike earlier technologies that disrupted one sector at a time, AI is reshaping nearly every function simultaneously—design, marketing, finance, operations, even legal.

Still, no transformation succeeds without trust. In AI, trust hinges on transparency—how data is treated, how system decisions are explained, how governance is embedded. Trust is not abstract; it’s a design requirement. Confidence indicators, provenance of recommendations, and visible governance structures aren’t optional. They are the mechanisms by which adoption takes root. As regulations fragment across states and nations, mature organizations will distinguish themselves not only by compliance but by weaving governance into workflows from the outset.

"I’ve lived through successive waves of transformation—from 2G through 5G and into the Internet of Things. Each wave reshaped how we connect, but none moved with the velocity or breadth of AI."

Too many companies remain stuck in what I call the “pilot graveyard.” New ideas get funded, demos are launched, accuracy metrics are celebrated—yet the P&L remains untouched. I see recurring patterns behind this stall: AI labs disconnected from business leadership, insights that never reach frontline workflows, incentives that reward experimentation over adoption, and talent silos where technical experts are cut off from customer and operational realities. Breaking free requires cross-functional squads that blend product, design, operations, and AI expertise, measured against business outcomes rather than technical elegance.

AI also forces us to rethink the concept of product design itself. The old linear funnel—discovery, onboarding, conversion, retention—is obsolete. Products are becoming adaptive organisms: sensing, predicting, and improving with each interaction. In this environment, user experience is not an add-on. Every touchpoint feeds back into the system, creating real-time optimization.

"AI also forces us to rethink the concept of product design itself. The old linear funnel—discovery, onboarding, conversion, retention—is obsolete. Products are becoming adaptive organisms: sensing, predicting, and improving with each interaction."

Healthcare, especially women’s health, illustrates this potential. Too often, critical data remains in silos, patterns go unnoticed, and opportunities for intervention are missed. AI can connect those dots. But the temptation of limitless use cases must be resisted. Success comes when organizations focus on initiatives that directly move the needle.

The companies that will win are not the ones with the flashiest proofs of concept, but those that weave AI into their DNA—governed, transparent, and relentlessly focused on measurable outcomes.

Liat Ben-Zur

ex-MSFT, Qualcomm, Philips

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2025 Enzzo, Inc. All Rights Reserved.

2025 Enzzo, Inc. All Rights Reserved.