Hardware is the New Salt explores how AI is transforming the way physical products are imagined, designed, and built. For decades, software defined innovation — but today, the frontier is shifting back to the tangible world. Just as salt once shaped economies and culture, intelligent hardware is becoming the essential ingredient of progress. This series spotlights the thinkers and makers at the intersection of AI and product design — the people redefining how ideas take form — and shares their insights.
Since 1995 Core77.com has served a devoted global audience of industrial designers ranging from students through seasoned professionals. Core77 publishes articles, discussion forums, an extensive event calendar, hosts portfolios, job listings, a database of design firms, schools, vendors and services. Core77 provides a gathering point for designers and enthusiasts alike by producing design competitions, lecture series, parties, and exhibits.
AI-Powered. Reimagining product creation.
Enzzo exists to unlock human potential in hardware innovation. We combine the power of AI with the creativity of builders, helping teams see possibilities sooner and bring ideas to life with greater clarity and confidence.
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