Nichole Rouillac
Founder & Creative Director at level
"If I could build anything, it would be a tool that gives people true visibility into the physical products they use—where they come from, what they're made of, and how they impact people and the planet. Imagine snapping a photo and instantly seeing a product's materials, carbon footprint, factory origin, labor conditions, and repairability or recycling options. Powered by AI, this tool would pull from public data—import records, supply chain reports, material databases, certifications—and distill it into clear insights for everyday consumers. Over time, it could suggest better alternatives or highlight ethical, sustainable brands. As a designer, I’ve walked factory floors around the world and seen firsthand the stark differences in how products are made. I’ve also seen how often companies prioritize optics over substance. Without transparency, consumers can't make informed choices—and that needs to change."
Nichole Rouillac
Nichole is the Founder and Creative Director of level, a women-led industrial design studio in San Francisco. She leads with a mission to create intelligent, thoughtful designs that shape industries and enhance lives. Her work has propelled breakthrough products into the global spotlight, with an award-winning portfolio that includes Microsoft, Google, Logitech, Fitbit, HTC, AliveCor, Nex, and Tempo.
level’s impact has been recognized with top accolades, including IDEA Gold, Red Dot, iF, and Spark Platinum awards, as well as Fast Company’s #3 Most Innovative Design Company.
Beyond design, Nichole is a dedicated advocate for diversity in the industry. As the former chair of IDSA’s Women in Design, she mentors and champions the next generation of female designers, helping to reshape an industry where women remain underrepresented.
